by Darina Vareiko

Services

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Brand Visual Strategy Check-Up

Not sure where to start?
Take the test to uncover the blind spots in your visual strategy, define clear next steps, and attract the right clients to your product or service.

Takes less than 3 minutes — let’s get started.

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Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition across all customer touchpoints.

1. Does your brand have clearly defined values, positioning, and price segment?

Yes

Select YES if this element exists in your brand today or NO if doesn't yet.

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Category: BRANDING & IDENTITY

2. Do you have a consistent brand character and tone of voice across communication?

Yes

Select YES if this element exists in your brand today or NO if doesn't yet.

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Category: BRANDING & IDENTITY

3. Does your brand have a clear visual identity (logo, colors, typography, visual elements)?

Yes

Select YES if this element exists in your brand today.

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Category: BRANDING & IDENTITY

Is your branding easy to recognize and used consistently across all platforms?

Yes

Select YES if this element exists in your brand today.

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Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.
Create content knowing for whom, with whom, and when your brand communicates.

1. Do you clearly understand who your brand’s audience is and how they live?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

2. Is your brand personality aligned with the audience and its environment?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

3. Does your brand actively build connections through collaborations, networking, or community?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

4. Is it clear who your brand “belongs with” (partners, friends, media personalities and influencers)?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

1. Do you have clear guidelines for photo and video content (what and how to show)?

Yes

Select YES if this is intentionally built and visible today.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

2. Does your profile clearly explain who you are, what you offer, and why you’re worth choosing?
(bio, highlights, key info easy to find)

Yes

Select YES if this is intentionally built and visible today.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

3. Do your content clearly communicate — not just the product, but benefits and emotions?

Yes

Select YES if this is intentionally built and visible today.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

Does your content show trust-building elements (process, team, behind-the-scenes, reviews)?

Yes

Select YES if this is intentionally built and visible today.

You’re on the right track.

You’ve just completed a brand check-up — that already puts you ahead of many businesses.
As the next step, we invite you to a complimentary strategy consultation to review your results and discuss how your visual strategy can become clearer and more consistent.

Leave your contact details, and we’ll reach out to schedule a convenient time.

To view your results, click See Result.

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Your score is

Branding

For growing businesses and expert-brands looking for a system, not a one-off design. We audit, design and implement your full brand identity so you can stop worrying about visual updates for at least a year.

FULL BRAND | from $5000 |

For brands building a complete premium experience across every touchpoint.
A high-level brand ecosystem for businesses ready to scale, launch, or reposition with a fully developed visual identity.
Timeline: from 3 weeks
What’s included:
Everything in Business +
- Website UI kit / design direction
- Packaging or signage system
- Advertising creative direction
- Extended marketing assets
- Extended brand book
- Ongoing design support

BRAND SYSTEM | from $2500 |

Most popular package.
For growing brands ready to scale with confidence.
A complete brand system designed for consistency across marketing, social media, digital and print materials.
Best for:
- Growing businesses
- Businesses with teams
- Premium service brands
- Companies investing in marketing & visibility
Timeline: from 2 weeks

What’s included:

Everything in Essential +
Brand system
- Full brand book
- Brand imagery direction
- Illustration style (if needed)
Marketing assets
- 3–5 branded templates
- Social media system
- Print or digital collateral set
- Email signature / presentation assets
Digital direction
- Website style direction

ESSENTIAL | from $1200 |

For businesses that need a cohesive brand, not just a logo.
A foundational brand identity system that creates consistency and helps your business look professional across platforms.
Best for:
- New businesses launching professionally
- Service-based businesses
- Brands ready to build trust and consistency
- Businesses needing marketing-ready visuals
Timeline: 1–2 weeks

What’s included:

Includes Premium Logo Identity +
- Graphic elements / patterns
- Brand visual direction
- Brand application system
- Mini brand guide
- 1 branded collateral
  (business card, flyer, social template, menu, etc.)

Logo

For businesses and experts who need more than just a mark — a logo that tells a story, conveys a metaphor, and makes you stand out in a crowded market. A symbol crafted with precision, ready for trademark registration, and designed to work seamlessly across every medium.

FULL | from $900 |

For brands that want a strategic and recognizable visual foundation.
Timeline: 2–3 weeks

What’s included:

4–5 logo concepts
4 revision rounds
Full logo suite
(primary, secondary, submark, horizontal, icon)
Full color system
Typography system
Graphic elements / patterns
FULL Logo identity guide (5–7 pages)

STANDART | from $500 |

For growing businesses that want a polished and professional visual identity.
A complete logo package with multiple concepts, variations, and visual consistency for real business use.
Timeline: 1–2 weeks

What’s included:

- 2–3 logo concepts
- 3 revision rounds
- Primary + secondary logo
- Color palette (CMYK, RGB, HEX)
- Typography selection
- Logo variations (horizontal / stacked / monochrome)
- Files: PNG, JPG, SVG, AI
- Mini logo guide (PDF)

LIGHT | from $100 |

For startups, entrepreneurs and businesses that simply need a clean logo to get started.
Timeline: 2–5 days

What’s included:

- 1 logo concept
- 1 revision round
- Primary logo
- Basic color + black/white version
- PNG, JPG, SVG, PDF

Packaging & Merch

For brands that already have a brand book or visual identity and need professional design for packaging, merchandise, or print materials. These services help bring your style to life across physical touchpoints and strengthen recognition.

PACKAGING | from $50 |

Design of product packaging that highlights your brand’s values and stands out on the shelf. The price depends on many factors: packaging complexity, availability of brand guidelines, technical requirements, and printing specifications.

MERCH & PRINT MATERIALS | from $30 |

Design of branded merchandise and marketing materials — from t-shirts and tote bags to brochures, menus, or posters. Everything your brand needs to communicate consistently in the real world. The price is calculated based on complexity, format, and printing requirements.

Digital Identity

A holistic brand image in digital — from your website to social media, crafted to reflect your unique business identity and connect with your audience.

WEB DESIGN | from $2000 |

Custom websites that reflect your brand and engage your audience. From UX/UI design to responsive layouts, we ensure your online presence is as polished and professional as your business.

SOCIAL MEDIA | Custom pricing |

End-to-end social media management: strategy, content creation, photo&video production, posting and analytics. Build a consistent and captivating presence across Instagram, Facebook, Pinterest and more.

GRAPHIC DIGITAL DESIGN

Custom visuals for your website, digital campaigns, presentation and social channels. Includes banners, icons, templates, and creative assets tailored to your brand’s voice and aesthetic.
/ Custom pricing /

Didn’t find what you were looking for?

Not sure what service you need? No problem — tell me about your business, and I’ll help you define the best solution. Trust a specialist to shape your brand’s visual strategy, while you focus on what you do best.

agency by Darina Vareiko.
From strategy to implementation, I’am here to help make your brand shine.

Services

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Branding

Logo

Packaging & Merch

Digital Identity

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