by Darina Vareiko

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Brand Visual Strategy Check-Up

This test shows how well your social media is performing right now.
A short analysis will help you identify blind spots, strengthen your visual communication, and attract the right clients to your product or service.

The test takes 3–5 minutes.

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Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

1. Does your brand have clearly defined values ​​and positioning?

Select YES if this element exists in your brand today.

2 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

2. Are your brand’s key characteristics clearly defined?

Select YES if this element exists in your brand today.

3 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

3. Do you understand your brand’s price segment?

Select YES if this element exists in your brand today.

4 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

4. Do you use recognizable brand graphics / visual elements?

Select YES if this element exists in your brand today.

5 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

5. Do you have defined brand colors?

Select YES if this element exists in your brand today.

6 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

6. Do you use a consistent typography?

Select YES if this element exists in your brand today.

7 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

7. Does your brand have a logo (text or symbol)?

Select YES if this element exists in your brand today.

8 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

8. Do you have a consistent tone of voice?

Select YES if this element exists in your brand today.

9 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

9. Does your design reflect your brand’s character?

Select YES if this element exists in your brand today.

10 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

10. Is your branding easy to recognize in social media?

Select YES if this element exists in your brand today.

11 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

11. Does your visual language communicate your brand’s main qualities?

Select YES if this element exists in your brand today or NO if doesn't yet.

12 / 28

Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition.
Select YES if this element exists in your brand today ↓

12. Is your visual style used consistently across platforms?

Select YES if this element exists in your brand today or NO if doesn't yet.

13 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

1. Do you have a clear understanding of your Brand Hero?

Answer YES if this is clear and visible in your brand communication.

14 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

2. Does your brand build a sense of community?

Answer YES if this is clear and visible in your brand communication.

15 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

3. Is it clear who your brand “friends” are?

Answer YES if this is clear and visible in your brand communication.

16 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

4. Do you create joint content or mutual PR?

Answer YES if this is clear and visible in your brand communication.

17 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

5. Does your brand participate in networking or collaborations?

Answer YES if this is clear and visible in your brand communication.

18 / 28

Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.

Answer YES if this is clear and visible in your brand communication↓

6. Do you clearly understand your Brand Hero (audience’s) lifestyle and interests?

Answer YES if this is clear and visible in your brand communication.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

1. Do you have visible reviews or social proof that build trust in your brand?

Answer YES if this is clear and visible in your brand communication.

20 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

2. Is it easy to understand what services or products you offer (formats, delivery, locations, certificates, etc.)?

Answer YES if this is clear and visible in your brand communication.

21 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

3. Is your Unique Selling Proposition (USP) clearly communicated in your bio or profile description?

Answer YES if this is clear and visible in your brand communication.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

4. Do you have ready-to-use templates or materials for creating content?

Answer YES if this is clear and visible in your brand communication.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

5. Do you have clear guidelines or recommendations for photo and video content for your brand?

Answer YES if this is clear and visible in your brand communication.

24 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

6. Do you show the creation process, your team, or behind-the-scenes content to build trust and transparency?

Answer YES if this is clear and visible in your brand communication.

25 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

7. Do you clearly show what problem your product or service solves?

Answer YES if this is clear and visible in your brand communication.

26 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

8. Do you communicate how your product or service is used and what emotions it creates for the client?

Answer YES if this is clear and visible in your brand communication.

27 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

9. Do your posts and videos clearly show your competitive advantages?

Answer YES if this is clear and visible in your brand communication.

28 / 28

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

Answer YES if this element is already clearly present in your brand ↓

10. Is there a clear catalog, price list, or structured offer available for your audience?

Answer YES if this is clear and visible in your brand communication.

Залиште свої контактні дані, і ми зв'яжемося з вами, щоб запланувати безкоштовну 30-хвилинну консультацію.

Your score is

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Branding

For growing businesses and expert-brands looking for a system, not a one-off design. We audit, design and implement your full brand identity so you can stop worrying about visual updates for at least a year.

  • For brands that aim for big impact with minimal effort. Perfect for medium-sized businesses  who create online and offline products. With this package, you can forget about updating your brand visuals for at least a year.
  • Timeline: from 3 weeks

    What’s included:

    • Pre-project analysis — market, competitors, and target audience research; development of the brand’s visual concept.

    • Logo design — 2 options for approval, with the possibility of revisions or a third option upon request; corrections at the second stage; basic uniqueness check for trademark registration.

    • Core brand identity — fonts, colors, patterns, icons, illustrations, layout rules; revisions included. Optional: additional style concept (calculated separately).

    • Basic brand assets (up to 8 layouts) — business card, letterhead, envelope, folder, branded card, menu, booklet, and more.

    • Social media design — header, avatar, Instagram light package (avatar, highlights, 1 universal post template).

    • Brand book — a detailed guide for maintaining brand consistency and working effectively with contractors.

  • Most popular package.  Suitable for small businesses and experts who want a clean and stylish brand that stands out.
  • Timeline: from 2 weeks

What’s included:

  • Pre-project analysis — market, competitors, and target audience research; visual concept of the logo; selection of brand colors and typography.

  • Logo design — 2 options, with revisions; basic uniqueness check.

  • Core brand identity — fonts, colors, patterns, icons, illustrations; revisions included. Optional: additional style concept (calculated separately).

  • Basic brand assets (2–3 layouts) — business card, letterhead, envelope, folder, card, or digital layouts as needed. Final list discussed individually.

  • Brand book — ensures your style stays consistent across different contractors.

  • For online stores, bloggers, and experts who promote their products and services primarily through social media.
  • Timeline: 1–2 weeks

What’s included:

  • Niche and audience analysis

  • Brand identity for social media: text-based logo, colors, and typography

  • Content structure — development of post and story categories

  • Editable templates — 6–9 posts and 10–12 stories

  • Brand elements — everything needed for independent content design

  • Instruction manual — if required

ENQUIRE NOW
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Logo

For businesses and experts who need more than just a mark —  a logo that tells a story, conveys a metaphor, and makes you stand out in a crowded market. A symbol crafted with precision, ready for trademark registration, and designed to work seamlessly across every medium.

  • For businesses that need a unique, carefully crafted logo to become the face of their brand. Perfect for those planning long-term use and trademark registration.

  •  Timeline: 2–3 weeks

What’s included:

  • Research & concept — market, audience, and positioning analysis.

  • Logo design — 3 options for approval with revisions.

  • Trademark check — basic uniqueness verification.

  • Visual concept — defining the logo’s creative direction.

  • Colors & typography — selection of brand colors and typefaces for the logo.

  • Adaptations — vertical, horizontal, monochrome, and full-color versions + favicon for web.

  • Mini brand guide — instructions for proper logo usage.

  • A solid option for startups and small businesses that need a professional logo without extra complexity.

  • Timeline: 1–2 weeks

What’s included:

  • Logo design — 2 options for approval + 1 revision.

  • Visual concept — defining the logo’s creative direction.

  • Colors & typography — selection of brand colors and typefaces for the logo.

  • Adaptations — full-color, monochrome, vertical, horizontal versions + favicon for web.

  • Mini brand guide — instructions for logo use.

  • A startup or side-project friendly logo bundle: two options, colour & typography selection, format adaptations + favicon. Fast, stylish, effective.

  • Timeline: 2–5 днів

What’s included:

  • 2–3 font pairings to choose from.

  • Full and short logo versions.

  • Adaptations — full-color, monochrome, vertical, horizontal versions + favicon for web.

ENQUIRE NOW
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Packaging & Merch

For brands that already have a brand book or visual identity and need professional design for packaging, merchandise, or print materials. These services help bring your style to life across physical touchpoints and strengthen recognition.

Design of product packaging that highlights your brand’s values and stands out on the shelf. The price depends on many factors: packaging complexity, availability of brand guidelines, technical requirements, and printing specifications.

Design of branded merchandise and marketing materials — from t-shirts and tote bags to brochures, menus, or posters. Everything your brand needs to communicate consistently in the real world. The price is calculated based on complexity, format, and printing requirements.

ENQUIRE NOW
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Digital Identity

A holistic brand image in digital — from your website to social media, crafted to reflect your unique business identity and connect with your audience.

Custom websites that reflect your brand and engage your audience. From UX/UI design to responsive layouts, we ensure your online presence is as polished and professional as your business.

End-to-end social media management: strategy, content creation, photo&video production, posting  and analytics. Build a consistent and captivating presence across Instagram, Facebook, Pinterest and more.

Custom visuals for your website, digital campaigns, presentation and social channels. Includes banners, icons, templates, and creative assets tailored to your brand’s voice and aesthetic. 
/ Custom pricing /

ENQUIRE NOW
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Didn’t find what you were looking for?

Not sure what service you need? No problem — tell me about your business, and I’ll help you define the best solution. Trust a specialist to shape your brand’s visual strategy, while you focus on what you do best.

Leave a request

agency by Darina Vareiko.
From strategy to implementation, I’am here to help make your brand shine.

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Brand Visual Strategy Check-Up

This assessment helps you understand how strong your brand’s visual strategy really is.
By answering a few key questions, you’ll uncover blind spots in your branding, content, and visual communication — and see what may be holding your business back from growth.

Identify gaps, clarify your direction, and get practical insights to strengthen your brand and attract the right clients.

Takes 3–5 minutes · Each “Yes” = 1 point

VIZUAL STRATEGY CHECK-UP