by Darina Vareiko

Services

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Brand Visual Strategy Check-Up

Not sure where to start?
Take the test to uncover the blind spots in your visual strategy, define clear next steps, and attract the right clients to your product or service.

Takes less than 3 minutes — let’s get started.

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Category: BRANDING & IDENTITY

A clear visual identity and strong positioning are the foundation of your brand strategy.
Make sure your brand has a solid, consistent base that supports growth and recognition across all customer touchpoints.

1. Does your brand have clearly defined values, positioning, and price segment?

Yes

Select YES if this element exists in your brand today or NO if doesn't yet.

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Category: BRANDING & IDENTITY

2. Do you have a consistent brand character and tone of voice across communication?

Yes

Select YES if this element exists in your brand today or NO if doesn't yet.

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Category: BRANDING & IDENTITY

3. Does your brand have a clear visual identity (logo, colors, typography, visual elements)?

Yes

Select YES if this element exists in your brand today.

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Category: BRANDING & IDENTITY

Is your branding easy to recognize and used consistently across all platforms?

Yes

Select YES if this element exists in your brand today.

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Category: BRAND HERO & COMMUNITY

How your brand sees itself and how others perceive it should be aligned.
This block reflects brand personality, relationships, collaborations, and community — everything that shapes trust and visibility.
Create content knowing for whom, with whom, and when your brand communicates.

1. Do you clearly understand who your brand’s audience is and how they live?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

2. Is your brand personality aligned with the audience and its environment?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

3. Does your brand actively build connections through collaborations, networking, or community?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: BRAND HERO & COMMUNITY

4. Is it clear who your brand “belongs with” (partners, friends, media personalities and influencers)?

Yes

Answer YES if this is clear and visible in your brand communication.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

This section checks whether your profile clearly explains who you are, what you offer, and why you’re worth choosing — from bio and highlights to posts and videos.
It also shows whether important information is easy to find, and if your content communicates not only the product or service, but its value, benefits, process, and emotions behind it.

1. Do you have clear guidelines for photo and video content (what and how to show)?

Yes

Select YES if this is intentionally built and visible today.

10 / 12

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

2. Does your profile clearly explain who you are, what you offer, and why you’re worth choosing?
(bio, highlights, key info easy to find)

Yes

Select YES if this is intentionally built and visible today.

11 / 12

Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

3. Do your content clearly communicate — not just the product, but benefits and emotions?

Yes

Select YES if this is intentionally built and visible today.

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Category: CONTENT & SOCIAL MEDIA

Strong visuals only work when content is intentional and consistent.
Make sure your content reflects your strategy, communicates value, and is easy to recognize across all social platforms.

Does your content show trust-building elements (process, team, behind-the-scenes, reviews)?

Yes

Select YES if this is intentionally built and visible today.

You’re on the right track.

You’ve just completed a brand check-up — that already puts you ahead of many businesses.
As the next step, we invite you to a complimentary strategy consultation to review your results and discuss how your visual strategy can become clearer and more consistent.

Leave your contact details, and we’ll reach out to schedule a convenient time.

To view your results, click See Result.

NameEmailPhone Number

Your score is

Branding

For growing businesses and expert-brands looking for a system, not a one-off design. We audit, design and implement your full brand identity so you can stop worrying about visual updates for at least a year.

FULL | from $2250 |

For brands that aim for big impact with minimal effort. Perfect for medium-sized businesses who create online and offline products. With this package, you can forget about updating your brand visuals for at least a year.
Timeline: from 3 weeks
What’s included:
- Pre-project analysis — market, competitors, and target audience research; development of the brand’s visual concept.
- Logo design — 2 options for approval, with the possibility of revisions or a third option upon request; corrections at the second stage; basic uniqueness check for trademark registration.
- Core brand identity — fonts, colors, patterns, icons, illustrations, layout rules; revisions included. Optional: additional style concept (calculated separately).
- Basic brand assets (up to 8 layouts) — business card, letterhead, envelope, folder, branded card, menu, booklet, and more.
- Social media design — header, avatar, Instagram light package (avatar, highlights, 1 universal post template).
- Brand book — a detailed guide for maintaining brand consistency and working effectively with contractors.

STANDART | from $1750 |

Most popular package. Suitable for small businesses and experts who want a clean and stylish brand that stands out.
Timeline: from 2 weeks

What’s included:

Pre-project analysis — market, competitors, and target audience research; visual concept of the logo; selection of brand colors and typography.
Logo design — 2 options, with revisions; basic uniqueness check.
Core brand identity — fonts, colors, patterns, icons, illustrations; revisions included. Optional: additional style concept (calculated separately).
Basic brand assets (2–3 layouts) — business card, letterhead, envelope, folder, card, or digital layouts as needed. Final list discussed individually.
Brand book — ensures your style stays consistent across different contractors.

LIGHT | from $1000 |

For online stores, bloggers, and experts who promote their products and services primarily through social media.
Timeline: 1–2 weeks

What’s included:

Niche and audience analysis
Brand identity for social media: text-based logo, colors, and typography
Content structure — development of post and story categories
Editable templates — 6–9 posts and 10–12 stories
Brand elements — everything needed for independent content design
Instruction manual — if required

Logo

For businesses and experts who need more than just a mark — a logo that tells a story, conveys a metaphor, and makes you stand out in a crowded market. A symbol crafted with precision, ready for trademark registration, and designed to work seamlessly across every medium.

FULL | from $1000 |

For businesses that need a unique, carefully crafted logo to become the face of their brand. Perfect for those planning long-term use and trademark registration.
Timeline: 2–3 weeks

What’s included:

Research & concept — market, audience, and positioning analysis.
Logo design — 3 options for approval with revisions.
Trademark check — basic uniqueness verification.
Visual concept — defining the logo’s creative direction.
Colors & typography — selection of brand colors and typefaces for the logo.
Adaptations — vertical, horizontal, monochrome, and full-color versions + favicon for web.
Mini brand guide — instructions for proper logo usage.

STANDART | from $500 |

A solid option for startups and small businesses that need a professional logo without extra complexity.
Timeline: 1–2 weeks

What’s included:

Logo design — 2 options for approval + 1 revision.
Visual concept — defining the logo’s creative direction.
Colors & typography — selection of brand colors and typefaces for the logo.
Adaptations — full-color, monochrome, vertical, horizontal versions + favicon for web.
Mini brand guide — instructions for logo use.

LIGHT | from $100 |

A startup or side-project friendly logo bundle: two options, colour & typography selection, format adaptations + favicon. Fast, stylish, effective.
Timeline: 2–5 днів

What’s included:

2–3 font pairings to choose from.
Full and short logo versions.
Adaptations — full-color, monochrome, vertical, horizontal versions + favicon for web.

Packaging & Merch

For brands that already have a brand book or visual identity and need professional design for packaging, merchandise, or print materials. These services help bring your style to life across physical touchpoints and strengthen recognition.

PACKAGING | from $50 |

Design of product packaging that highlights your brand’s values and stands out on the shelf. The price depends on many factors: packaging complexity, availability of brand guidelines, technical requirements, and printing specifications.

MERCH & PRINT MATERIALS | from $30 |

Design of branded merchandise and marketing materials — from t-shirts and tote bags to brochures, menus, or posters. Everything your brand needs to communicate consistently in the real world. The price is calculated based on complexity, format, and printing requirements.

Digital Identity

A holistic brand image in digital — from your website to social media, crafted to reflect your unique business identity and connect with your audience.

WEB DESIGN | from $2000 |

Custom websites that reflect your brand and engage your audience. From UX/UI design to responsive layouts, we ensure your online presence is as polished and professional as your business.

SOCIAL MEDIA | Custom pricing |

End-to-end social media management: strategy, content creation, photo&video production, posting and analytics. Build a consistent and captivating presence across Instagram, Facebook, Pinterest and more.

GRAPHIC DIGITAL DESIGN

Custom visuals for your website, digital campaigns, presentation and social channels. Includes banners, icons, templates, and creative assets tailored to your brand’s voice and aesthetic.
/ Custom pricing /

Didn’t find what you were looking for?

Not sure what service you need? No problem — tell me about your business, and I’ll help you define the best solution. Trust a specialist to shape your brand’s visual strategy, while you focus on what you do best.

agency by Darina Vareiko.
From strategy to implementation, I’am here to help make your brand shine.

Services

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Branding

Logo

Packaging & Merch

Digital Identity

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